Managed and optimized a large-scale nonprofit email marketing program, overseeing audience communications, advocacy campaigns, fundraising appeals, and event promotion.

Results

Planned and executed 129 email campaigns reaching donor, advocate, and event audiences.

Achieved over $20,000 in email-attributed fundraising revenue.

Maintained a 21% average open rate and 2.26% average click-through rate.

Leveraged audience segmentation and targeted messaging, with one campaign generating 22.67% of annual email revenue.