Led visual storytelling and event marketing execution across in-person activations by directing onsite photography with professional DSLR equipment and capturing real-time social media content to drive engagement and extend event reach.
Oversaw end-to-end content capture strategy to support post-event storytelling, campaign amplification, and organizational brand visibility.
Partnered with the outreach team on the development of event promotional assets, including flyers, posters, and retractable banners, ensuring consistent brand alignment and high-impact visual communication across physical and digital environments.
Owned event website management from setup through execution, including building and maintaining landing pages, managing registration and RSVP flows, and executing supporting email campaigns to optimize sign-ups and attendance.
Created and distributed event content across social platforms to highlight key moments, drive engagement, and extend event reach beyond the live experience.