WEBSITE DEVELOPMENT
Supported ongoing management across NationBuilder, WordPress, and Shopify, including backend updates, content development, and site optimization.
Created and published blog content, built and maintained event and webinar pages, and supported CRM and donor relations to improve engagement, communication flow, and user experience across digital touchpoints.
140K+
Website Views
368K+
User Interactions
4.7K
Forms Started
Google Analytics
Leveraged Google Analytics 4 (GA4) to monitor and evaluate website performance, user behavior, and content effectiveness. Regularly tracked key performance indicators including page views, sessions, engagement, clicks, scroll depth, and conversion-related events to measure the impact of digital content and advocacy campaigns.
Results
Increased website traffic to 140K+ page views (+105% year-over-year).
Generated 368K+ user interactions through strategic content marketing.
Produced high-performing blog content reaching 12K+ readers per article.
Contributed to 65K website sessions and 60K engaged users.
Helped drive 4,700+ form starts, supporting advocacy and campaign conversions.